The truth about Supplements and BodyBuilding
Posted on Aug 5, 2010 by
Paul White
Over the past decade I have seen how supplement companies have continued to sell the same line of BS to consumers just so they can sell products. Over time I have learned the truth about this industry. The sad truth is there are very few if any quality products out there. Hopefully some people will give this some thought before they go off and buy half the stuff at GNC.
Top ways Supplement companies deceive consumers
The less the consumer knows the higher the profit margin.
Consumers are for the most part uneducated about supplements. They have been brainwashed to believe everything on TV. They see a picture of Mr BodyBuilder, who gets all the chicks, and respect of this peers. Then they see on the same page a product, that claims to give you 10,000% increase in muscle mass, and to get your ripped. No where do they say that this guy uses the product. The truth is he doesn't. But consumers assume that his picture next to the product means he uses it. If the Ad was telling the truth, instead of a container of product, there would be a dozen or so bottles of prescription grade drugs, and needles he uses to shoot up with his steroids. Of course we don't want the consumers to think that. If they thought the guy's physic was due to drugs, then there would be no point in buying that tub of protein. Supplement companies are selling the image of a bodybuilder rather than the products of a bodybuilder.
People buy products more for image rather than the product itself. Selling a product based on its merits and quality is not easy because this means your customers need to be intelligent enough to understand the difference between quality and crap. Sure a company could try to educate the customer, but that takes time and effort. Its easier to put a picture of a juiced up Bodybuilder next to the container, and let the subliminal imaging sell the product for you.
Here is flow chart of how consumers make choices when buying products.
If the consumer is highly educated, they make their decision by whats on the ingredients panel.
If they don't understand the ingredients panel, they buy based on what their friends say.
If they don't have friends with opinions, they buy what they see advertised.
If they have never seen any advertisements, they buy the product with the coolest packaging.
The problem with this is highly educated consumers probably only make up less than 2% of the consumer base. This is the reason most companies focus on
marketing rather than quality.
A bigger container is not better
The biggest mistake consumers make is they buy a container based on weight rather than whats in it. Unfortunately a 6 lbs container of protein powder is full of fillers. If the container was only filled with the ingredients that help your body, it would barely weigh 2 lbs. The rest of the product is fillers. consumers assume that more volume means more product. Companies know this, and this is why they use larger containers. A consumer will pick the 6lbs container over the 2 lbs container every time, unless they understand nutrition.
What is Low T?
Viagra was marketed as a pill that would help you get a hard on, ( as if you had a problem ), though it is mostly abused and taken for recreation. Low T is the next thing to be abused. Basically you goto your doctor. He does some blood work, and comes back and tells you that your Test levels are low. They then get you on Test replacement therapy. To put this in generic terms. He puts you on steroids. Before you run out and get your doctor to put you on the juice, understand this. He doesn't just put you on juice and let you run wild. He will want to see you every month, to do more blood work and make sure your Test levels are not too high. The truth is they want to put you on juice because they get to bill your insurance every month when you come back in, and you get hit with the copay every time. Doctors love products that cause customers to come back over and over again. A world of healthy people is bad news for doctors.
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