WhiteSites Blog

Forget SEO start working on LSO

May 14, 2015 by Paul White

Forever the focus has been on SEO (Search Engine Optimization), and even though we shouldn't forget it, we need to start to focus more on LSO (Local Search Optimization).  Here is why.

2155 Visitors

Google Mobile Penalty Fixes

Apr 21, 2015 by Paul White

Today Google Rollled out their Mobile Penalty to any website that did not meet their new guidelines.  These guidelines meant your website must resize and mold itself to fit the screen on mobile devices, without having to use the pinch to zoom as a way to navigate around.  Many of us webmasters thought we were ahead of the curve and had our websites ready weeks before this penalty went into effect.  We anticipated April 21st as the day when our websites would jump to the top of google simply because every other website did not update to be mobile friendly.  So Today when all my sites didn't rock the top spot on google I had to do a little more digging into the cause.

2138 Visitors

SEO like Matt Cutts at Google

Nov 16, 2014 by Paul White

Matt Cutts has been at google for over 15 years, he is one of the most respected voices in Search Optimization.  Mainly because unlike any other SEO guys out there he actually works for google.  So I decided to take some of his advice from past vidos and articles and combine them into a short guide for any website that wants to increase their search rankings.

2572 Visitors
How to make money Blogging

How to make money Blogging

Feb 17, 2012 by Paul White

When I started this blog back in 2006, my main goal was to make money using the google adsense program. However when you start with a new website or blog, you are not going to start making money right away. Many people are deterred by this lack of instant gratification and give up. After all when you see that your daily earnings are only 12 cents, there is not a lot of reason to keep going. What you have to understand is how a blog works, and how to get your earnings up. There is no get rich quick scheme with blogging. But for those who are committed to spend a few hours a week to update their blog, the long term results are worth it. I have written this guide to help people understand how to blog
6215 Visitors
How to setup 301 Redirects in IIS 7 for good SEO

How to setup 301 Redirects in IIS 7 for good SEO

Nov 14, 2011 by Paul White

Everybody knows that in order to properly preserve Google Page Rank when you are moving a page on a site, you need to perform a 301 Redirect to the new page, as this tells search engines this is a permanent move, and to record it into their index.  However few people realize the additional problem of duplicate content across multiple domains.  So if you have both your domain and your www subdomain pointing at the same site, its likely that google is penalizing you for this. So in this article I show you how to properly setup a website with multiple domains using IIS 7.5 and 301 redirects for good SEO.

32129 Visitors

Google organic clicks affecting rankings

Oct 10, 2010 by Paul White

If you ask google how do I get the top ranking for my website, they will tell you its all about quality content.  But the problem is a search engine spider can't measure the difference between quality content and crap.  So this brings into question is google slowly starting to tweak their algorithm weighting it more on organic reaction to your website?

2728 Visitors
Adblockers financial impact on your websites traffic

Adblockers financial impact on your websites traffic

Feb 12, 2010 by Paul White

Adblockers have a place in the world.  That place was back when we all were using dial up internet.  Now that everyone is on high speed broadband connections, adblockers are doing more harm than good.  I will show you some concrete data to prove that adblockers are hurting any website that is dependent on Google Adsense for Revenue.

5234 Visitors

NoFollow SEO arms race

May 24, 2009 by Paul White

I have become very disturbed recently in seeing that many sites, especially big ones are voiding any kind of SEO value to external links. They add rel="nofollow" to every comment link and even their own content, to ensure that they hog all the page rank for themselves.  However I think google may have something up their sleeves.

2899 Visitors

Wikipedia uses nofollow hyperlinks to dominate search

May 22, 2009 by Paul White

Its no secret that wikipedia dominates search.  Search for anyone that is important and you are bound to find a page on wikipedia.  Upon looking at the source code of wikipedia I noticed something very interesting

3093 Visitors

How to measure your keyword density

Dec 26, 2008 by Paul White

Since none of the search engines publish the exact keyword densities they look for, nor do they publish how they come to calculating the figure. I have set forth to determine a logical way to making this calculation.  If you every wanted to know how you can do your own calculation by code, read on.

3699 Visitors