How to setup 301 Redirects in IIS 7 for good SEO
Nov 14, 2011 by Paul White
Everybody knows that in order to properly preserve Google Page Rank when you are moving a page on a site, you need to perform a 301 Redirect to the new page, as this tells search engines this is a permanent move, and to record it into their index. However few people realize the additional problem of duplicate content across multiple domains. So if you have both your domain and your www subdomain pointing at the same site, its likely that google is penalizing you for this. So in this article I show you how to properly setup a website with multiple domains using IIS 7.5 and 301 redirects for good SEO.Google organic clicks affecting rankings
Oct 10, 2010 by Paul WhiteIf you ask google how do I get the top ranking for my website, they will tell you its all about quality content. But the problem is a search engine spider can't measure the difference between quality content and crap. So this brings into question is google slowly starting to tweak their algorithm weighting it more on organic reaction to your website?
Adblockers financial impact on your websites traffic
Feb 12, 2010 by Paul WhiteAdblockers have a place in the world. That place was back when we all were using dial up internet. Now that everyone is on high speed broadband connections, adblockers are doing more harm than good. I will show you some concrete data to prove that adblockers are hurting any website that is dependent on Google Adsense for Revenue.
NoFollow SEO arms race
May 24, 2009 by Paul WhiteI have become very disturbed recently in seeing that many sites, especially big ones are voiding any kind of SEO value to external links. They add rel="nofollow" to every comment link and even their own content, to ensure that they hog all the page rank for themselves. However I think google may have something up their sleeves.
Wikipedia uses nofollow hyperlinks to dominate search
May 22, 2009 by Paul WhiteIts no secret that wikipedia dominates search. Search for anyone that is important and you are bound to find a page on wikipedia. Upon looking at the source code of wikipedia I noticed something very interesting
How to measure your keyword density
Dec 26, 2008 by Paul WhiteSince none of the search engines publish the exact keyword densities they look for, nor do they publish how they come to calculating the figure. I have set forth to determine a logical way to making this calculation. If you every wanted to know how you can do your own calculation by code, read on.
Simple ways to grow your website's traffic
Oct 22, 2008 by Paul WhiteIf there is one common trend with new websites is they all want to hit critical mass tomorrow. They seem to think that they can buy traffic, or use Link Farms to go from rags to richs. Allow me to defunk these myths, and show you the right way its done.
Get Higher Google Ranking using CSS
Aug 25, 2008 by Paul WhiteEven though this has been known with webmasters for sometime, Here I go over a few of the reasons why you can significantly increase your google ranking by using websites based on CSS
What Webmasters know about Goog that investors don't
Mar 3, 2008 by Paul WhiteThe last few months have been interesting for Google's Stock. Investors who make their plays based on earnings estimates, and hype see a very narrow view of what Google is really up to. If you really want to know what google is up to, ask Webmasters. Any Webmaster that runs a large website will tell you that google is changing the way it is doing Search. Here are my predictions on Goog
Google Page Rank Explained
Feb 24, 2008 by Paul White
If you build websites for a living, or you just want to increase your rank on google, its important to have a good understanding of how the google page rank system works. PageRank is nothing more than a numeric number that represents your importance on the internet. The value goes from NA ( meaning not indexed ) from 0 - 10 ( the only 10 is google ). I have included some nice pictures to help better explain how it all works.