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Paul WhiteAbout the Author
Over the course of 8 years, I have learned a great deal about websites, programming, and life in general. The articles posted on this blog are a reflection of my views and knowledge. Its purpose is to share knowledge with others, and provide a forum for discussion on current events. I am open minded to other people's thoughts and views, just so they are only expressing them and not trying to force them upon myself.
I am a firm believer that everything in the world is based on logic. Just because we can't predict certain outcomes ( weather, stocks, future ) doesn't mean it isn't possible. Its just a matter having the computing power to break apart the chaos into logic. Even today the world's best super computers still can't beat a man at chess.
Today companies are rapidly expanding IT to help streamline communications, reduce costs, and increase profits. As a Web Developer, I strive to built web applications that will do this. 10 years ago the focus was on applications that would work. Today the focus is on presentation. This is the reason that companies like Apple are growing so fast. They understand how important good design is. Consumers are becoming very sophisticated, and they perceive quality just from the outer appearance. This is why companies like Lexus, BMW, Acura, Ferrari, can sell vehicles for more than GM. Its not the quality people are buying ( even though in the given example quality is relational ), its the perception of quality.
Why does perception of quality matter? Because if your company is a one man show working from a small studio apartment in your pajamas, you want to get the same clients as the agency that has premium office space in some high rise building with people in suits. In the end what matters is the final product you deliver to your client. But before you get the opportunity to work on your client's project you need to earn their trust and respect. Unfortunately we live in a very materialistic society which judges others by their outer appearance. Even though a nice suit, hair cut and nice car don't have anything to do with the quality of the work you will produce, clients relate this with success, and the quality of the work you will deliver.
The same applies to the websites you create. If you can make your client look like a fortune 500 company, the chance of them getting the same clients as a fortune 500 company is better, than if you make it obvious they are a small company that serves a regional market. Even though when I work on websites I have many variables and boundaries I have to work within, the key focus is always on the perception of quality.
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