Marketing Websites

Should I become sender score verified

Apr 8, 2010 by Paul White

After months of dealing with low open rates with one of my biggest client's email lists, I have finally gotten to the point where I am willing to join return path's sender score verified program which is a paid whitelist to ensure delivery into the inbox. I will be documenting my experiences here for good or bad.  Thus far the program is looking very promising

How much is my traffic worth?

Feb 18, 2010 by Paul White

This is often the question many webmasters ask themselves.  The answer is not a straight forward one, but after discussing this with a few of my clients I have come up with a way to help you decide how much your traffic is worth.  However if you count on Google Adsense you may find yourself disappointed.

Adblockers financial impact on your websites traffic

Feb 12, 2010 by Paul White

Adblockers have a place in the world.  That place was back when we all were using dial up internet.  Now that everyone is on high speed broadband connections, adblockers are doing more harm than good.  I will show you some concrete data to prove that adblockers are hurting any website that is dependent on Google Adsense for Revenue.

How to increase your open rates for your bulk emails

Nov 14, 2009 by Paul White

If you are are like me you have a strong belief that if you want it done right you have to do it yourself.  Running a Mail Server that sends any kind of bulk emails brings many issues that noobie Server Admins don't have a clue about.  I found there wasn't much information about how to properly run a mail server so I thought I would write a complete blog on the issue.  So if you want to greatly increase your open rates, read this

Do Mail Servers penalize for not including Plain Text Email Content

Sep 5, 2009 by Paul White

This was a question I asked myself recently.  Its hard to believe that there are still people out there that don't accept HTML formatted emails.  But do mail servers from major providers punish emails that don't provide some old school plain text formatting for the 5 people in the world who are still get their email via compuserve?  So I will be experimenting to find out.

How your name can be your worst enemy

Feb 4, 2009 by Paul White

When I first started up whitesites, I was looking for a name that would be easy to remember, and that went along with what I did. So I took  my last name along with what I build to get whitesites.  But its funny what some people think of when you tell them your company name is whitesites.

Marketing to High Income Customers

Nov 25, 2008 by Paul White

Something I have noticed in recent years is advertisers are getting more keen to marketing to those with the High Income mindset. Read more about my thoughts on this and a few rules for how to reach out to these consumers.

Simple ways to grow your website's traffic

Oct 22, 2008 by Paul White

If there is one common trend with new websites is they all want to hit critical mass tomorrow.  They seem to think that they can buy traffic, or use Link Farms to go from rags to richs.  Allow me to defunk these myths, and show you the right way its done.

How Advertising can hurt your image.

Oct 21, 2008 by Paul White

Most people believe that all advertising is good advertising.  But this is not true.  The only advertising that truely matters is word of mouth.  Read more on my thoughts.

WhiteSites News and Updates

Apr 28, 2008 by Paul White

New website is coming soon.  Read about it and other rants.